If you’re into Scandinavian fashion aesthetic, then you have definitely heard of & Other Stories, the trendier sister brand of H&M and COS. The great news is that the brand is set to open its first-ever store in the Middle East this month. The 890-square-meter retail space will offer a wide range of clothing, accessories, and beauty products and will be in no other place that the largest shopping mall in the world, The Dubai Mall.
Launched in March 2013, the Stockholm-based retailer is internationally known for its vast offering, high in quality and affordable in price – think a price range closer to COS than H&M’s.
Just like H&M, & Other Stories collaborates with well known fashion designers on affordable lines, including Sonia Rykiel, Rachel Antonoff and Rodarte.
& Other Stories store is in partnership with international franchise operator M.H. Alshaya Co.
The anticipation of the opening made us do an online window-shopping session, bringing you the 5 pieces that are already on our editors’ list.
