Millennial pink: How the colour came to define a generation?
As soon as the iPhone in 2015 was launched in gold pink and the Pantone Institute chose for rose quartz for colour of 2016, the pink craze was launched to unify the tastes of the millennials.
It appears on the design scene as a hybrid colour, with shades of beige or grey, excluding any association with candy, Barbie pink or sugar cotton. It brings an aura of peace, innocence and purity, and the longing of the younger generation for a more harmonious life. The summer of 2018 follows the trends of last year’s season, when an unexpected Pantone colour called pale dogwood appeared in the colour palette for garden furniture. The designers are crazy about it.
They call it in different ways, such as Millennial pink or Tumblr pink, because it quickly takes over social networks and is a way to be sweet without losing intellectual distance. After conquering the imagination of graphic designers, it became a trend in an installation and appeared in the collections of Marc Jacobs, Gucci, Céline, Balenciaga, the millennial pink is also in the garden collections of leading European companies.
Its enormous advantage in interior and exterior design is that it matches brilliantly with blue, gray and black, giving a relaxing atmosphere to any space. Leading Scandinavian furniture companies have intuitively included this colour in their latest collections and it even has acquired the new name – Scandi pink (Scandinavian pink).
“Pink is a very tactile colour,” says Lucy Fenton of the Pantone Institute. – It brings a feeling of happiness, soothes and creates an atmosphere of trust when used well. This colour has nothing to do with the sugar pink of the movie “Profession blonde” for example, it is androgenic, ironic and can be both modern and witty. ”
We’ll find it as decorative pillows or items like linen tablecloths or napkins such as outdoor carpets, cloaks, and even furniture in the summer collections for summer 2018. And if we’re afraid to use it at home or in the garden, let’s set up for the summer party with a glass of rosé.
The Glam Magazine