Is Bottega Veneta the new Celine?
After the fashion industry was shaken, almost to the ground, with Slimane’s new Celine, while the aesthetes, loving the simple and clean cuts of Philo, stayed hanging in the air, it was right time to find someone to take them to their ship.
There he comes! We dare say that the future of Bottega Veneta is very fragile, but Daniel Lee’s first campaign, as the creative director of the brand, clearly demonstrates a desire for recognition.
Thomas Mayer left Bottega Veneta after 17 years of leading the Italian brand in favour of the 32-year-old British designer who graduated from Central Saint Martins and is known for his work in Céline, Maison Margiela, Balenciaga and Donna Karan.
Lee has already presented his official debut during the Milan Fashion Week. We dare to say, however, that the turning point for Bottega Veneta we find in the spring-summer campaign for the 2019, in which Daniel’s designs were reminiscent of Celine by Phoebe Philo.
The graphic tale, which appears to be made up of fragments of an Italian unrealistic film and is done by photographer Jurgen Teller, brings an effective and intriguing statement that Bottega Veneta is the new #oldCeline.
Aesthetics, proud identity, and universal beauty are the main elements that Lee is choosing to build in his collections for the classic Italian fashion house dating back to 1966.
“Fashion that is devoid of everything superficial to reach its purest form,” says the official press release accompanying Daniel Lee’s first advertising campaign for Bottega Veneta.
The Glam Magazine