Everyone wears: Sidonie, Miuccia Prada’s favourite bag
Prada Sidonie tops French Vogue’s list of Best Design Bags for Fall / Winter 2019, and its must-have accessory status is growing.
Keeping up with the 90s nostalgia which dictates what’s happening in the fashion world right now – including miniature handbags and the return of the Fendi baguettes, Prada gives it a new design that meets the specific aesthetics. The name is Sidonie and first appeared during the 2019 Waterfront Resort, and because of the great success it enjoys, it also causes a reappearance during the spring-summer presentation of the new collection.
The design is clearly successful from a commercial point of view, and the styling approach of Gigi Hadid and company, of course, work with image with enviable success. Gigi promoted the bag on her Instagram profile in the spring, and since has been spotted and repeatedly worn. Gigi’s affinity to Sidonie also inspired an ad campaign for the Fall / Winter 2019s – both of which are the focus of the shots.
Apart from Gigi, the whole scroll of fashion girls is not far behind in terms of styling variations of the new star design. From Gilda Ambrosio to Natalie Suarez, everyone is also exploring ways in which the Prada model should be worn and the streets of major fashion capitals during this and last fashion month are further enhanced by its aesthetics.
In sleek leather or the iconic safiano of the old Italian house, the bag comes in a single size and rich palette of colors such as white, red, black, beige and yellow, with some of the most attractive designs coming even in a color-block motif. It’s priced at just $ 2,400 and can be found in any Prada boutiques, including prada.com online, as well as major online retailers such as Farfetch, Net-a-porter, MyTheresa and MatchesFashion.
The Glam Magazine